by Walter Isaacson (2011). Lengthy (650 pages) and comprehensive biography of the man who did more than anybody else to shape our culture and our sense of design and beauty. Although an authorized biography, this is no hagiography as Isaacson amply recounts the dark side of Jobs’ personality, his lack of grace to others, his need to dominate, and the way he systematically belittled people. Yet he also brought the Apple Macintosh into the world, got kicked out from the company he created, built the Next computer, invigorated Pixar and made it the leading light in the computer animated film business, returned to Apple and lead it to its greatest triumphs – including a series of elegant and powerful computers, the creation of the iPod, the iPhone, iTunes, the iPad and the Apple Stores. There is a reason why I have a Macintosh Apple tattoo on my right arm. Jobs was an artistic genius who knew when a machine few even had dreamed of was perfect, an ideal marriage of form with function. For better or worse, the book doesn’t attempt to dissect Jobs’ psyche, the demons and angels that drove him.